We all know how frustrating it is to send an email, but the recipient says, “I never got it!” It did arrive Also, please read the given information for your reference.
Email spam seems like it just never goes away. No matter what you do, some spammer will find your inbox and pollute it with their garbage.
We all know the basics, like unsubscribing from companies that are sending emails you don’t want. You can also automatically send things to your trash. But what about those thornier issues like your friends or clients not receiving your emails because they end up in their spam or trash folder?
Read on, and we hope some of these tips will help you cure your email spam issues.
1. Send your customers a personal email message requesting that they white-list your domain.
This way, your business emails don’t get filtered into Spam. In this, I’m referring to a “personal” email as one that doesn’t include your marketing links or business advertisements, or enhancements that may flag the email as something other than a personal email.
2. Don’t send a single graphic/image
Sending an email that only contains a graphic is a surefire way to have delivery issues. You should take the time to design an email with text and graphics. Not just a single image.
3. Don’t use a free email address as your “from” email such as @hotmail.com or @gmail.com.
You should use an email address for the company or organization to which you are sending the email; staff@websitessandiego.com is an example.
4. Test different subjects & email contents
Content does play a major role in filtering email. Avoid using all caps, spammy-sounding content, etc. By testing different subjects and email contents, you can test responses & delivery.
What Else Will Help With Email Spam?
1. Pay attention to your links in your email
Spam filters check the URLS that you are linking to. If you link to a domain that has a poor reputation, you will be penalized. Additionally you should avoid linking to URL’s that contain folders with 1-2 characters (such as
domain.com/e/something/ or
domain.com/es/) as some filters will count that as a negative thing.
2. Don’t include links that use link-shortening services
Your links should be full links to the real URL. You could experience delivery issues using shortened links from link-shortening services.
3. Take the time to code your HTML correctly
Improper HTML tags, broken tags, etc., could reduce your email delivery.
4. Remove inactive contacts
Delete your old & inactive contacts. Contact engagement plays a big role in email delivery. By focusing on your active contacts, you can increase your overall delivery.
5. Never include Javascript, form code, or video within your email
This is definitely one way to get your email filtered. Avoid copying anything directly from Microsoft Word, Excel, PowerPoint, etc.. When you paste content directly from these applications, additional characters (that you do not want) will be automatically added.
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